1 Our experts see both opportunity and challenge in the creation of content that consistently leaves target audiences Intro: State of Content interested, impressed, and intrigued. Creation 2022 Without it, our experts say, organizations’ marketing efforts will be lacking, no matter how well-developed their strategies or wide their distribution channels. We believe As both an organization and a these categories accurately represent this, collection of freelancers, acting as foundations for the trends that colleagues, and peers, Contentoo are the name of the game for 2022. has a vested interest in outstanding content creation. We By grouping our expert’s thoughts, insights, and experience on each, we hope understand how it can elevate your organization will be able to find the and differentiate, and we are value you need to continue developing passionate about the craft as content that is unique, impactful, and both an art and a skill. We believe effective as you navigate the rest of this ourselves to be content experts, year – and all of those that follow. with a responsibility to curate information that will drive organizations content marketing efforts forward. With this in mind, we have used the first quarter of this year to speak with marketing experts and leaders about the challenges and trends in content creation that they expect for the remainder of 2022. Through these conversations, we have realized tremendous focus being placed on five distinct categories: interactive content, video content, personalized content, ungated content, and collaborative content. Page 3 State of Content Creation 2022